Home improvement & remodeling CRM
Centralize lead, customer, and job information with a turn-key system built for this trade — not bolted onto a generic sales tool.

Strength in numbers
Northline is a strategy, not another login. Generate qualified leads, track every customer touch, shorten production, and see the profitability of the company without exporting a spreadsheet.

Grow your business
Lead generation, marketing, and closing should be the same motion. Source tracking, radius mailers, and a pipeline your sales manager can actually coach.

Automate your everyday
Run marketing, sales, and the field from the same record. Productivity starts with having the data you need, where you need it, when you need it.

Manage efficiently
Closing ratios by salesperson, net sales vs. installed, marketing cost per sale, and a live view of issued work. Trigger repeat and referral business with a few clicks.
Empower the sales team
Navigate to the appointment, build the quote, collect a deposit, and log the result before you back out of the driveway.

Get paid faster
Card, debit, and ACH on the job record. Deposits in the home, production draws from the office, final payment when punch is signed.
Accelerate paymentsLogged against the customer and the job — not a side spreadsheet.
Logged against the customer and the job — not a side spreadsheet.
Logged against the customer and the job — not a side spreadsheet.
“We finally stopped losing Saturday-show leads to the contractor who called first. Northline made speed-to-lead a habit, not a speech.”
“The reporting paid for the software in a month. I can see which ads are real and which closers are coasting on leftover leads.”
“Our production calendar used to live in three group texts. Now the crew sees the day, the customer sees the update, and I see the margin.”
“I run a six-person siding company. I needed something that felt like it was built for this trade, not a generic sales CRM with a hammer icon.”
Stop juggling five programs. Leads, estimates, production, payments, reviews — one record.
Cloud workspace for the office, the show, and the truck. Same customer. Same job.
Windows, siding, roofing, baths, kitchens. Sources, products, and issued jobs are native.
Connect the stack you already pay for.
Radius mailers and past-customer postcards.
Card, debit, and ACH inside the job record.
Appointments, quotes, and collects from the truck.
Timed review asks after substantial completion.
A remodeling CRM is an all-in-one platform for home-improvement companies — leads, customers, estimates, production, payments, and reviews in one system. It is built around job packets and in-home sales, not generic contact records.
Remodelers, window and door installers, roofers, painters, deck builders, siding and gutter crews, bath and kitchen firms, and other residential home-improvement trades — typically owner-operators through mid-size sales teams.
Lead and customer management, document and job packets, sales pipeline reporting, production scheduling, quotes and estimates, marketing campaigns, crew calendars, and payment processing. Northline ships all of that in one workspace.
Generic CRMs stop at the sale. Northline stays with the job — issued, in production, punch, paid, and reviewed. Lead sources, product lines, and in-home appointments are first-class, not custom fields you have to invent.
See what owner-operators and sales managers in windows, siding, roofing, and remodel use every morning.